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RCD Mallorca and Govern de les Illes Balears Forge New Paths in Tourism through Football.

Roger Hampel

RCD Mallorca Govern de les Illes Balears
RCD Mallorca Govern de les Illes Balears

RCD Mallorca and the Govern de les Illes Balears have entered into a groundbreaking sponsorship agreement. This partnership, set to last for the next two seasons, aims to leverage the universal appeal of football to boost tourism across the Balearic Islands, including Mallorca, Menorca, Ibiza, and Formentera.

Strategic Collaboration for Tourism

The alliance, which also involves the Consell de Mallorca and the Mallorca Tourism Foundation, will see the Balearic Islands' destination brands featured on the shorts of RCD Mallorca's first team playing kit. This strategy is designed to showcase the islands' allure to a global audience, capitalizing on the extensive coverage of LaLiga and Copa del Rey matches.

Rotating Destination Brands to Showcase Diversity

Throughout the season, the destination brands of Mallorca, Menorca, Ibiza, and Formentera will take turns gracing the team's kit, ensuring each island receives prominent exposure. This rotation highlights the unique characteristics and offerings of each destination, from Mallorca's stunning beaches and historical sites to Ibiza's vibrant nightlife, Menorca's tranquil bays, and Formentera's untouched natural beauty.

A Commitment Made in Seville

The sponsorship agreement was officially announced in Seville, ahead of RCD Mallorca's Copa del Rey final. Notable attendees included Marga Prohens, president of the Balearic Islands Government; Andy Kohlberg, president of RCD Mallorca; and Alfonso Diaz, CEO of Business for the club. This event underscored the mutual commitment to using sports as a pivotal tool for promoting tourism.

The Government's Unconditional Support for Sports and Tourism

The Govern de les Illes Balears has long recognized the power of sport as a catalyst for tourism. This partnership with RCD Mallorca, a club with significant local, national, and international impact, exemplifies the government's strategy to harness sports for economic and cultural growth. By aligning with the club's broad fan base and media reach, the Balearic Islands aim to attract more visitors and reinforce their position as a premier tourism destination.

Source: RCD Mallorca Media


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