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La Liga Set to Kick Off in the USA by 2025: A New Chapter for Spanish Football.

Roger Hampel


La Liga USA
La Liga USA

La Liga is set to host official league matches in the United States by the 2025-26 season. Javier Tebas, the long-standing president of La Liga, announced this groundbreaking initiative during an interview with the Spanish press. This strategic expansion aims to cement La Liga's presence in the American market, which is currently its second-largest audience base outside of Spain.


Javier Tebas’ Vision for Global Expansion La Liga USA


Javier Tebas has been at the helm of La Liga since 2013 and has often voiced his ambition to take the Spanish league beyond European borders. An earlier attempt to host a Barcelona league match in Miami fell through, but Tebas remains committed to internationalizing the league. By hosting matches in the U.S., La Liga intends to enhance its competitiveness and visibility, drawing inspiration from American leagues like the NBA and NFL, which have successfully held games in Europe.


"I don't know when, but soon La Liga will play official matches abroad, possibly in the 2025-26 season. An official match in the United States will strengthen our position in the American market, the second largest after Spain. Other countries are also not idle, so we must be careful not to be overtaken" - Javier Tebas (President of LALIGA) said in an interview with the Expansion newspaper, reminding that American professional leagues like the NBA and NFL already organize their competitions' matches in Europe. An agreement with FIFA is to be key to realizing Tebas's project.

Strengthening Ties with the American Market


The United States represents a crucial market for soccer, with a growing fan base and significant Spanish-speaking population. Tebas believes that hosting La Liga matches in the U.S. will not only boost the league's market presence but also offer fans a new way to experience one of the world’s most prestigious football leagues firsthand. This initiative could also drive up engagement through local promotions, merchandise sales, and live match viewership. La Liga USA


Challenges and Opportunities


The plan to move La Liga matches to the U.S. hinges on a strategic agreement with FIFA to ensure compliance with international sports regulations. The expansion is also seen as a necessity to keep pace with other countries whose leagues are exploring similar overseas opportunities. Tebas emphasized the importance of this move to prevent other leagues from overshadowing La Liga in global sports markets.


Broader Implications


While the focus remains on the expansion to the U.S., Tebas's tenure has also been marked by other significant issues, such as the recent controversy over the need for goal-line technology in La Liga. His remarks followed a contentious moment during an El Clasico match where the VAR system failed to conclusively determine if the ball had crossed the goal line. This incident has sparked debates on technological advancements in the league, juxtaposing its traditional views with the need for modernization.


Looking Ahead


As Javier Tebas approaches the end of his current term in 2027, the future of La Liga under his leadership or his potential successor remains open. Tebas has hinted at the possibility of extending his tenure if threats like the proposed Super League continue to pose challenges to the European and Spanish football ecosystems.

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