Roger Hampel
In an exciting development for both the sports and business worlds, InPost, a leading Polish logistics company, has announced a groundbreaking partnership with Newcastle United, one of the top clubs in England’s Premier League. This partnership marks another significant stride in InPost's international sports sponsorships, following its recent partnership with the Tour de France.
Rafał Brzoska, CEO of InPost, expressed his enthusiasm for this new alliance, stating, "Playing to win is a value that both our organisations share, whether on the pitch or in business." This sentiment encapsulates the synergy between the two entities - a shared vision of excellence and ambition.
The collaboration with Newcastle United is a strategic move by InPost, aimed at expanding its footprint in the UK market, which is already home to 6,000 of their innovative Parcel Lockers. The partnership is expected to boost InPost's brand recognition significantly, not just in the UK but also on a global scale. Aligning with Newcastle United, known for its passionate fan base – the Toon Army – provides InPost with a unique opportunity to connect with a vast and engaged audience.
InPost's growth in the UK has been nothing short of remarkable. The company recently celebrated the installation of its 6000th Parcel Locker in the UK, a significant milestone that reflects the rapidly growing demand for modern logistics services in the region. With an average seven-minute walk to the nearest locker in major cities like London, Birmingham, and Manchester, InPost has successfully integrated convenience into the everyday lives of UK residents.
The company's impressive third-quarter results in the UK, with 13.4 million parcels delivered and a revenue surge of 138.9% year-on-year, are testaments to its successful strategy and operational excellence. The UK market also produced its first-ever profitable quarter in terms of adjusted EBITDA, showcasing InPost's growing market share and financial stability.
InPost’s commitment to meeting customer expectations is reflected in its continuous expansion of services and infrastructure. The increasing volume of parcels handled by InPost underlines the growing reliance on and trust in their services. With the company’s eyes set on further strengthening its position in key markets, this partnership with Newcastle United comes at a crucial time, reinforcing InPost's vision of global expansion and market dominance.
In conclusion, InPost’s partnership with Newcastle United is a strategic alignment that represents the Polish company's ambition and commitment to international growth, brand enhancement, and customer engagement. This alliance is set to propel InPost into new realms of global recognition and success, making it a significant player in the global logistics industry.