Roger Hampel
FC Bayern Munich, the renowned 33-time German champions, proudly announces a new partnership with VERSUSbet, a leading Spain-based provider of cutting-edge technology solutions for casinos, gaming, and sports betting. This collaboration marks a significant step in FC Bayern's internationalization strategy, aimed at expanding its presence in regional markets.
Strengthening Presence in Mexico
Dr. Michael Diederich, FC Bayern Executive Board Member, expressed his enthusiasm for the partnership: “We are pleased to announce that VERSUSbet will be our Official Regional Partner in Mexico. As we continue forward our internationalization strategy, partnering with top brands in regional markets is of paramount importance to our continued growth.” FC Bayern VERSUS
Multi-Year Agreement Benefits
Through this multi-year agreement, VERSUSbet will utilize FC Bayern's intellectual property, broadcast elements, hospitality assets, and the involvement of FCB Legends to promote its newly launched betting site in Mexico. This strategic move is designed to enhance VERSUSbet's visibility and credibility in the Mexican market.
Statements from Key Figures FC Bayern VERSUS
Alejandro Torralba, Online Gaming Director of Grupo Orenes, the parent company of VERSUSbet, stated:
“Today is one of the most important days in our history. We are very proud to be part of the group of FC Bayern’s collaborators. It is a privilege and a pride to meet the high-quality standards of one of the clubs with the most titles, history, and significance in football and thus become mutually long-term strategic partners. From VERSUSbet, we will continue working to make this club even more important and consolidate its expansion throughout Latin America.”
Dee Kundra, FC Bayern’s Managing Director - Americas, highlighted the club’s strong presence in Latin America as a key factor in VERSUSbet’s decision to partner with FC Bayern for their entry into the Mexican market:
“FC Bayern has a strong presence in Latin America, which is one of the reasons VERSUSbet chose to enter the Mexican market with our club. With almost 125 years of history, FC Bayern prides itself on running a responsible business practice and it is important to partner with brands that reflect the same.”
Strategic Alliance and Market Expansion
Fernando Mármol, Marketing Director of Grupo Orenes, emphasized the strategic importance of the alliance: “This agreement represents a strategic alliance with one of the most important clubs in the world. FC Bayern has an impeccable track record and a social mass that makes it one of the leading sports clubs anywhere in the world and that is becoming increasingly stronger in Latin America. This union will be a turning point to promote and consolidate VERSUSbet in the Mexican market and is, without a doubt, confirmation of the ambitious proposal we presented to launch the brand in this market.”
Source: FC Bayern
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