Roger Hampel
Credit: LOSC
LOSC Lille has announced a new partnership with Decathlon, the global leader in sports retail. This partnership, set to run from 2024 to 2027, marks a significant step forward in the collaboration between these two northern French giants. The partnership will feature a comprehensive branding and sports activation strategy, kicking off at the Decathlon Arena – Stade Pierre Mauroy on August 24th, coinciding with the start of the new season.
A Deepening Relationship Between Two Northern Icons
This partnership builds on the existing relationship between LOSC and Decathlon, which began in June 2022 with the renaming of the Stade Pierre Mauroy to Decathlon Arena. Both entities are deeply rooted in the Hauts-de-France region and share common values centered around sports, excellence, and community engagement. Through this partnership, LOSC and Decathlon aim to amplify their efforts to promote the values of sportsmanship and accessibility.
Engaging Initiatives for LOSC Supporters Decathlon LOSC
As part of this collaboration, LOSC and Decathlon will offer a series of innovative and immersive experiences for fans attending matches at the Decathlon Arena. These initiatives will include interactive activities and exclusive behind-the-scenes access, designed to bring fans closer to their favorite club. Whether it’s through pre-match events or in-game experiences, supporters can expect a more dynamic and engaging matchday atmosphere.
For Decathlon, which celebrated its 48th anniversary on July 27th, this partnership aligns perfectly with its mission to make sports accessible to everyone, from amateur enthusiasts to top-tier athletes. The company’s commitment to encouraging physical activity and promoting the benefits of sports will be prominently featured in its partnership with LOSC, providing fans with unique opportunities to engage with both brands.
A Shared Vision for Regional and International Success
Olivier Létang, President and CEO of LOSC, expressed his pride in the partnership: “We are extremely proud and honored to welcome Decathlon, a brand that is a true symbol of regional success and international ambition, into our circle of official partners. This partnership underscores LOSC’s commitment to aligning with the major players in our region, and it reflects the trust these regional leaders have in our club's vision and dynamic growth. Our collaboration with Decathlon is a natural fit, as sports lie at the heart of our respective passions and activities. This partnership is about more than just business; it’s a story of people and connections between the teams at LOSC and Decathlon. I would like to extend my personal thanks to Fabien Derville, Chairman of Decathlon, and CEO Barbara Martin Coppola for their investment in this partnership and their trust in us. We are excited to bring this partnership to life and make it a visible and tangible experience for our supporters starting from the 2024-2025 season.”
Decathlon’s Commitment to Promoting Sports through Football
Céline Del Genes, Global Chief Customer Officer at Decathlon, emphasized the importance of this partnership: “Decathlon is proud to strengthen its presence in one of the world’s most popular sports by partnering with one of the most emblematic clubs in the French championship. After naming the Decathlon Arena in Lille, this partnership with LOSC is a natural progression for us as a global brand with deep roots in the North of France. Through the activations accompanying LOSC’s home matches, we are committed to sharing our passion for sports and encouraging more people to experience the benefits of physical activity.”
Comments