Chelsea FC Signs Multi-Year Deal with Twilio to Improve Fan Experience.

Roger Hampel

Photo Credit: Chelsea FC

Chelsea Football Club has signed a multi-year partnership with Twilio, naming the customer engagement platform as an Official Supplier. The collaboration focuses on enhancing fan interactions both at Stamford Bridge and across digital platforms through Twilio Segment, a customer data platform designed to provide a 360-degree view of fan engagement.

Leveraging Data for a Personalized Fan Experience

With a global fanbase of 615 million, Chelsea aims to gain deeper insights into supporter behavior by analyzing both in-person and online interactions. The data-driven approach will enable the club to tailor fan experiences, offering more relevant content, targeted promotions, and personalized digital interactions.

By integrating Twilio Segment, Chelsea plans to:

• • Improve stadium experiences, potentially offering real-time promotions or benefits to match-going fans.

• • Personalize digital engagement, such as customizing website and app content based on individual fan preferences.

• • Strengthen connections across both men’s and women’s teams, ensuring a more immersive fan experience across different demographics.

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Statements from Chelsea and Twilio Executives Chelsea FC Twilio

Phil Lynch, Chief Digital Officer at Chelsea, highlighted the role of technology in expanding global fan connections:

“We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its Segment technology. For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio's leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fanbase.”

Peter Bell, Vice President of Marketing, EMEA at Twilio, emphasized the potential of the partnership in transforming fan interactions:

“This exciting new partnership will empower Chelsea Football Club to connect with their fans like never before. With Twilio Segment, Chelsea FC can unlock a truly 360-degree view of their fanbase, enabling powerful, personalized engagement both home and away. At Twilio, we’re committed to supporting Chelsea in allowing its fans to feel even closer to the club. We’re excited to see the game-changing impact of this partnership over the coming years.”

Additional Initiatives: ‘One in a Twilion’ Award

To mark the partnership, Twilio is launching ‘One in a Twilion’, an initiative recognizing women in technology. The award will honor women who have made significant contributions to tech teams and businesses, with nominations open to the public. Winners will be announced on March 5, 2025, ahead of International Women’s Day.