Roger Hampel
Bundesliga International has recently announced a game-changing partnership with Coupang Play, a leading Korean digital streaming service. This long-term strategic cooperation, set to commence with the 2024-25 season, marks a significant milestone in sports broadcasting and football development in Korea.
Broadcasting Rights and Innovations
The partnership grants Coupang Play exclusive broadcasting rights to the Bundesliga, Bundesliga 2, the German Supercup, and the relegation play-offs in Korea. This move is a testament to Coupang Play's commitment to becoming the epicenter of football in Korea. The service will not only broadcast all matches but will also introduce innovative viewing experiences like the “Goal Arena” and the “Interactive Feed”, allowing fans to customize their viewing experience.
Youth Development and Marketing Collaborations
The alliance extends beyond broadcasting. Both Bundesliga International and Coupang Play are dedicated to nurturing the next generation of Korean football talent. Initiatives include the “Bundesliga Dream” program, aiming to identify and develop young Korean players by offering training opportunities in Germany. Additionally, joint marketing activities and knowledge exchange in technology and football development are on the agenda.
Cultural Impact and Korean Talent in Bundesliga
The Bundesliga has a rich history of Korean talent, with legendary players like Cha Bum-Kun, Son Heung-Min, and the recent additions of Kim Min-Jae and Lee Jae-Sung. This partnership aims to continue this legacy, fostering a cultural and sporting exchange that benefits both Germany and Korea.
Peer Naubert, Chief Marketing Officer of Bundesliga International, expressed enthusiasm about the partnership, highlighting its scope beyond broadcasting to include talent development and promotion of the sport in Korea. Similarly, Stephen Kim, Head of Coupang Play, emphasized the excitement of bringing world-class football to Korean audiences and contributing to the sport's advancement in Korea.
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