Roger Hampel
Photo Credit: Riyadh Air
Atletico de Madrid and Riyadh Air have announced a nine-year agreement that will see the Spanish club’s home stadium rebranded as the “Riyadh Air Metropolitano.” This collaboration, set to last until 2033, not only cements Riyadh Air as Atlético’s primary sponsor but also positions the Saudi Arabian airline at the forefront of European sports sponsorships.
A New Era for the Metropolitano Stadium
Under this new naming rights agreement, Atletico de Madrid’s state-of-the-art stadium will now be known as the Riyadh Air Metropolitano, marking a significant chapter in the club’s history. This partnership, which began with Riyadh Air’s sponsorship of Atlético’s men’s first team kits in August 2023, showcases the airline’s commitment to increasing its visibility and establishing itself as a prominent player in global sports. By securing the naming rights, Riyadh Air takes a further step in deepening its connection with Atlético de Madrid, enhancing the stadium experience, and bringing additional prestige to one of Europe’s premier sporting venues.
Strengthening the Atlético-Riyadh Air Partnership Riyadh Air Atletico Madrid
The collaboration between Atlético de Madrid and Riyadh Air reflects shared values such as excellence, sustainability, and a commitment to innovation. Both entities aim to improve the fan experience by integrating cutting-edge technology and sustainable practices into the stadium’s operation. Riyadh Air, a digital-native airline that is set to begin commercial operations in summer 2025, has emphasized its commitment to providing a top-tier experience for travelers and sports fans alike.
Miguel Ángel Gil, CEO of Atlético de Madrid, expressed the club’s excitement about the partnership:
“Just over a year after signing the sponsorship agreement with Riyadh Air, we are all proud and very happy to announce the extension of the partnership with the agreement whereby our stadium will be named Riyadh Air Metropolitano.”
Elevating Riyadh Air's Global Profile
For Riyadh Air, this partnership represents a significant opportunity to boost brand recognition on an international stage. Tony Douglas, CEO of Riyadh Air, shared his enthusiasm for this new chapter:
“It’s an honor to become the naming partner for the Riyadh Air Metropolitano and extend our partnership with Atlético de Madrid until 2033. Both organizations are driven to succeed at the highest level, and having our name on such an iconic stadium will elevate the awareness of Riyadh Air across the sporting world and beyond.”
The Riyadh Air Metropolitano will prominently feature the airline’s branding on the main, northeast, and southeast facades of the stadium, ensuring that the airline’s logo becomes a familiar sight for fans, visitors, and television audiences worldwide. The corporate colors of the Saudi airline will adorn the stadium’s exterior, creating a distinctive look that resonates with Riyadh Air’s commitment to global reach and influence.
The Future of the Riyadh Air Metropolitano
As Atlético de Madrid fans prepare for the club’s next home match on October 20, they will witness the newly rebranded stadium for the first time. With Riyadh Air’s distinctive name and branding now an integral part of the Metropolitano, the partnership will bring exciting changes to the fan experience. From high-tech enhancements to eco-friendly innovations, the Riyadh Air Metropolitano is set to become a benchmark for modern stadiums.
In addition to football, the stadium hosts a range of top-level events, and the presence of Riyadh Air as a naming partner reflects the airline’s ambition to connect with a diverse global audience. Through this nine-year partnership, Riyadh Air and Atlético de Madrid are not only strengthening their brand identities but also shaping a memorable stadium experience for fans and visitors.
A Historic Partnership for Atlético de Madrid
The partnership with Riyadh Air is the largest sponsorship in Atlético’s history, highlighting the club’s status as one of Europe’s elite football institutions. With its name now adorning one of the continent’s most iconic stadiums, Riyadh Air is poised to establish itself as a recognizable force within the sports industry. This agreement underscores the growing influence of Saudi brands in global sports and signals Riyadh Air’s commitment to building lasting connections in the world of football.
Source: Riyadh Air
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