Roger Hampel
A New Era of Collaboration Begins
RB Leipzig and the BMW Group Leipzig Plant have announced a significant long-term partnership. Effective immediately, the renowned car manufacturer from Munich, with a significant plant in Leipzig, becomes the "Official Partner" of RB Leipzig. This partnership is set to bring innovative, fully electric vehicles from the BMW Group to the players and training staff, enhancing their mobility with the cutting-edge MINI and BMW collections. The fully electric MINI Countryman, produced locally in Leipzig, will soon be the vehicle of choice for the team.
Extensive Presence at Red Bull Arena
As part of this exciting collaboration, BMW Group will have a significant presence at Red Bull Arena during home games. Fans can expect to see the brand prominently displayed on LED banners and the giant screen. Additionally, BMW Group is planning engaging matchday activities to elevate the fan experience. One such initiative is the "MINI bench," offering fans a unique opportunity to watch home matches from a coach's perspective.
Community Engagement and Social Responsibility
This partnership goes beyond football and cars. RB Leipzig and BMW Group are committed to various joint social engagements within the region. The BMW Group will support the RBL Funding Initiative, which includes projects aimed at promoting grassroots youth sports. Collaborative activities with the RB Leipzig Women’s Team are also in the pipeline, further strengthening community ties and promoting inclusivity in sports.
Leaders Speak on the Partnership RB Leipzig BMW
Johann Plenge, Managing Director of RB Leipzig:
"Partnering with the BMW Group Leipzig Plant brings a global leader into our fold, expanding our brand portfolio magnificently. Our shared values and commitment to professionalism and innovation make this partnership a perfect match. With their local presence and significant workforce in Leipzig, this agreement feels natural. We're excited about the future and the joint efforts ahead."
Petra Peterhänsel, Head of BMW Group Leipzig Plant:
"This collaboration is like a perfect wall pass, combining two strong entities aiming for greatness. Both RB Leipzig and the BMW Group are pioneers in their fields, inspiring people with their passion and ambition. The BMW Group Leipzig Plant, an essential part of the city since 2005, is proud to be a regional mobility partner. Together, we will shape the future and continue to advance our region."
MINI and Red Bull: A Legacy of Success
The partnership between MINI and Red Bull has a storied history. Since 1987, the iconic Red Bull MINI has been a global sensation, known for its eye-catching design and dynamic presence. Today, with around 850 Red Bull MINIs traveling worldwide, this collaboration between RB Leipzig and the BMW Group feels like a natural extension of a long-standing relationship.
About the BMW Group Plant Leipzig
Since its inception in March 2005, the BMW Group Plant Leipzig has been a cornerstone of the city's industrial landscape. The plant produces up to 1,300 vehicles daily, including the BMW 1 Series, BMW 2 Series Gran Coupé, BMW 2 Series Active Tourer, and the MINI Countryman. With over four billion euros invested in the site and a workforce of around 5,300 employees, the plant is a testament to BMW's commitment to innovation and quality.
The BMW Group at a Glance
The BMW Group, with its prestigious brands BMW, MINI, Rolls-Royce, and BMW Motorrad, is a global leader in premium automobile and motorcycle manufacturing. The company boasts a robust production network with over 30 sites worldwide and a sales network spanning over 140 countries. In 2023, the BMW Group sold over 2.55 million vehicles and 209,000 motorcycles globally. Employing 154,950 people as of December 31, 2023, the BMW Group is dedicated to sustainable practices, resource conservation, and responsible business dealings, ensuring long-term success and environmental stewardship.
Source:/Photo Credits RB Leipzig https://rbleipzig.com/en/news/2024-2025/partnership-rb-leipzig-bmw-group-leipzig-plant-mobility-partner/
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