Paris Saint-Germain Signs Global Automotive Partnership With BYD Through 2029.

Roger Hampel

Image: Paris Saint-Germain

Paris Saint-Germain has announced a new multi-year global partnership with BYD, naming the world's largest manufacturer of new energy vehicles as the club's Official Automotive Partner through June 2029.

The agreement brings together one of football's most internationally recognised clubs with one of the fastest-growing companies in the global automotive industry, reflecting the increasing convergence of sport, technology and sustainable mobility.

A Partnership Built Around Global Reach BYD

Under the three-year agreement, BYD will receive visibility across Paris Saint-Germain's commercial ecosystem while collaborating with the club on international marketing initiatives.

The partnership includes:

• Global advertising campaigns

• Original digital content featuring the men's and women's teams

• Fan engagement activations

• Exclusive supporter experiences

• Brand integration across PSG's global platforms

  
  

In addition, vehicles from both BYD and its premium brand DENZA will support Paris Saint-Germain's day-to-day operations.

Executive Comments

Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, described BYD as a natural partner for the club's international strategy.

"Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world."

BYD Executive Vice President Stella Li said both organisations share a commitment to innovation and global growth.

"This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences."

She added that the collaboration will help connect with millions of supporters worldwide while promoting innovation and sustainable mobility.