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Liverpool FC Partners with Orion Innovation for Digital Transformation.

Roger Hampel


Liverpool Orion Innovation
Liverpool Orion Innovation

Liverpool FC has officially announced a groundbreaking multi-year partnership with Orion Innovation, appointing them as the club's official digital transformation partner. This significant deal marks a new era for LFC as it embarks on an ambitious digital journey, aiming to further connect its global fan base and enhance the overall fan experience through innovative digital solutions.


Orion Innovation, renowned for its two-decade-long expertise in digitally transforming business operations of prominent sports leagues and teams in the UK, Europe, the USA, and Asia Pacific, is now set to lend its vast experience to Liverpool FC. This partnership promises to bring a new wave of digital advancement to the club, revolutionizing how fans interact and engage with the team they love.


LFC's senior vice-president for digital, Drew Crisp, expressed immense enthusiasm about the partnership. "The digital arena is crucial for us and our supporters. With an aggressive plan for digital transformation, we are confident that Orion will be instrumental in enhancing our digital capabilities," Crisp said.

Billy Hogan, CEO of LFC, highlighted the synergy and cultural fit between the two organizations. "Both Orion and LFC share similar core values, ambition, and a commitment to digital excellence. We are excited to have Orion join the LFC family," Hogan stated.


Orion's Sports Innovation Lab has been at the forefront of developing cutting-edge solutions for the sports industry. These include platforms geared towards sports operations, improving fan experiences, and managing gameday activities. The partnership with LFC is expected to leverage these innovations, offering fans more immersive and interactive ways to enjoy their favorite team's games.


Raj Patil, CEO of Orion, shared his excitement about the collaboration. "Joining forces with Liverpool Football Club is a proud moment for us. We are committed to driving digital innovation and enhancing the club's operations and fan experiences through our long-term partnership," Patil remarked.


Satish Kumar, global head of sports and entertainment for Orion, also commented on the partnership, emphasizing the potential for innovation. "We are excited to welcome LFC into our Sports Innovation Lab. Our expertise in stadium technology and digital solutions will undoubtedly add value to one of the world's most iconic football clubs," Kumar said.


This partnership is more than a collaboration; it's a fusion of tradition and innovation. As LFC continues to grow its global presence, the partnership with Orion Innovation is set to play a pivotal role in shaping the future of how fans engage with the club, both digitally and on the field.


Stay tuned for more updates as Liverpool FC and Orion Innovation embark on this exciting digital journey together, promising to bring the best of technology and football to fans around the world.


Source: LFC

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