Roger Hampel
In an exciting development for football and food enthusiasts alike, Philadelphia Italia, a renowned brand of Mondelēz International, has joined forces with Lega Serie A as an Official Partner for the 2023/2024 football season. This collaboration marks Philadelphia's striking entry into the world of sports, blending the rich culture of Italian cuisine with the passion of football.
The Fusion of Food and Football
Philadelphia, a brand cherished on Italian dining tables for over 50 years, celebrates the value of friendship and togetherness. This partnership synergizes two quintessential elements of Italian culture: food and football. As an Official Partner of Serie A TIM, Philadelphia will be at the heart of moments that bring friends together to support their favorite teams, whether it's before, during, or after the matches.
Culinary Companionship in Every Match
Philadelphia positions itself as a "Friend in the Fridge," offering simple yet delicious recipes to enhance the football viewing experience. Fans can now relish in delectable treats while cheering on their beloved teams, making every match an occasion to celebrate with good food and great company.
A Multifaceted Communication Plan
The partnership will be showcased through a comprehensive communication plan, including:
LED visibility during the EA SPORTS FC Supercup and the Coppa Italia Frecciarossa Final.
Sponsorship of Serie A match highlights on the Lega Serie A YouTube channel and official app, presented by Philadelphia.
Title sponsorship of the prestigious “Coach of The Month” & “Coach of the Year” awards, with recognition for the best Serie A coaches as chosen by a panel of sports journalists.
Monthly and Annual Celebrations of Excellence
Each month, Philadelphia will feature prominently in Serie A TIM matches, with live award ceremonies broadcasted by Dazn/Sky and amplified across various channels, including Radio Tv Serie A and RDS. The “Coach Of The Year” award will also involve a unique partnership with Fantacalcio®, bringing together the best fantasy football managers and Serie A coaches in a celebratory event.
A Shared Vision of Quality, Passion, and Excellence
Lega Serie A's CEO, Luigi De Siervo, welcomes Mondelēz International, highlighting the alignment of values and objectives between the two entities. This partnership is seen as a step forward in enhancing the prestige of Serie A and its associations with globally recognized brands.
Silvia Bagliani, President and CEO of Mondelēz International in Italy, expresses immense pleasure in this collaboration. She emphasizes the shared values of quality, passion, and excellence that form the foundation of this partnership. Bagliani is confident that this alliance will create engaging experiences for consumers and strengthen the connection between Philadelphia and football fans across Italy.
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