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Inter&Co Secures Long-Term Naming Rights for Orlando’s Soccer-Specific Stadium.

Roger Hampel


Inter&Co Orlando
Inter&Co Orlando

Introduction


Inter&Co, renowned for its financial and digital commerce services, has partnered with Orlando City SC and the Orlando Pride, signaling a new era in sports sponsorship. The announcement of the long-term naming rights for the soccer-specific stadium, now called the Inter&Co Stadium, is a testament to the company's commitment to expanding its influence and connecting with communities in the United States.


Inter&Co's Expanding U.S. Presence


Inter&Co's agreement for naming rights is a major step in expanding its presence in the U.S. market. This move not only signifies the company's growth strategy but also marks a significant milestone as Inter&Co becomes the first international partner for the Club and the first Latin-American-rooted financial institution to own naming rights for a major U.S. stadium.


A Shared Vision for the Future


Chairman Mark Wilf highlighted the synergy between the Club and Inter&Co, emphasizing their shared vision for the future and commitment to the community. This partnership is expected to enhance the fan experience and bridge soccer cultures in meaningful ways, as emphasized by both Wilf and João Vitor Menin, CEO of Inter&Co.


Inter&Co's Pioneering Role in Digital Banking and Soccer


Inter, part of the Inter&Co group, has been a pioneer in digital banking in Brazil, serving over 30 million clients. The company's involvement in soccer is well-established, with previous partnerships with Brazilian football clubs and the MRV arena. Its U.S. operations include no-fee digital accounts and a range of services accessible through the Inter&Co app.


Enhancing Club Success and Global Brand Awareness


The partnership aims to augment the success of Orlando City and Orlando Pride on a global scale. Wilf anticipates that this collaboration will boost business profiles in Latin America and South America, providing benefits like expanded competition and scouting opportunities.


State-of-the-Art Technological Enhancements at Inter&Co Stadium


Investments from Club ownership are ushering in technological advancements at Inter&Co Stadium. Upgrades include new LED pixels, a state-of-the-art video board, enhanced Wi-Fi and 5G capabilities, and new hospitality options. These improvements are geared towards enriching the fan experience.


A Hub for World-Class Entertainment


The stadium, situated in downtown Orlando, is envisioned as a premier venue for sports and entertainment. It will host various events including MLS, NWSL, international soccer matches, and cultural events, starting with a special post-game concert.


Inter&Co: A Financial Partner to Fans


As the Official Sponsor for various financial products, Inter&Co aims to be a key financial partner for Orlando fans. The company promises to offer a suite of products on its Super App, along with unique rewards and experiences at the stadium.


Commitment to the Orlando Community


Inter&Co's commitment extends beyond the stadium, with plans to support local grassroots initiatives and enhance financial literacy programs for youth. This underscores the company's pledge to the transformative power of financial education and technology in the Orlando community.


Continued Partnership with Exploria Resorts


Exploria Resorts, the previous naming rights partner, will maintain its association as the Exclusive, Official Vacation Club of Orlando City SC and Orlando Pride.

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