Roger Hampel
InPost has signed a groundbreaking agreement with Atlético de Madrid, becoming the club’s official logistics sponsor for the 2024-2025 season. This partnership will revolutionize the way fans receive official Atlético products, thanks to InPost’s extensive network of Punto Pack and Lockers, including new installations within the club’s stadium and sports cities.
Enhancing Fan Experience with InPost
Starting this season, Atlético de Madrid supporters will benefit from the convenience of InPost's logistics solutions. The Cívitas Metropolitano stadium, along with the club's sports cities in Alcalá de Henares and Majadahonda, will host InPost Lockers. This integration ensures that fans can easily receive and return their purchases, including the latest jerseys, directly at these accessible points.
On and Off-Pitch Presence
InPost's branding will be prominently featured during LaLiga matches, both on the pitch and within the fan zone outside the stadium. This visibility underscores the strong bond between the logistics giant and the football club, bringing the brand closer to the heart of the Atlético community.
Seamless eCommerce Solutions
InPost will play a pivotal role in Atlético de Madrid's eCommerce operations. By utilizing InPost's network, fans can expect a streamlined delivery experience. Whether purchasing the latest season's kit or other merchandise, supporters can pick up their orders from convenient Punto Pack locations or Lockers. Moreover, the partnership includes easy return options and special promotions, such as exclusive events and meet-and-greet opportunities with players.
Shared Values and Vision InPost Atlético de Madrid
Nicola D'Elia, Managing Director of InPost Group for Spain, Portugal, and Italy, expressed his excitement:
"It is an honour to become the official logistics sponsor of Atlético de Madrid, a team with which we share values such as perseverance, effort, and passion. This partnership represents our commitment to making fans' and customers' dreams a reality, overcoming challenges, and achieving ambitious goals."
Rafał Brzoska, CEO and founder of InPost Group, echoed these sentiments, emphasizing the alignment between the two organizations:
"We are proud to be the official logistics sponsor of Atlético de Madrid. Our shared focus on hard work, organization, commitment, and determination makes this partnership a perfect match."
Club’s Enthusiasm for the Partnership
Oscar Mayo, General Director of Revenue and Operations for Atlético de Madrid, welcomed InPost into the Atlético family with enthusiasm:
"We are delighted to welcome InPost to the Atlético Madrid family. Our ability to defy the odds and pursue our dreams makes InPost the ideal partner for the upcoming seasons. We look forward to introducing our fans to InPost's innovative non-home delivery solutions."
A Bright Future Ahead
This strategic partnership between InPost and Atlético de Madrid is poised to set a new standard in fan engagement and logistical efficiency. By combining Atlético’s fighting spirit with InPost’s cutting-edge delivery solutions, fans can look forward to a seamless and enhanced experience, both online and offline. This collaboration not only underscores a mutual commitment to excellence but also heralds a new era of convenience and connectivity for the red and white family.
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