Roger Hampel
Photo Credit: Atletico Madrid
Atlético de Madrid has partnered with Guardians of the Ball, a company specializing in immersive football experiences in the metaverse, with the goal of engaging new generations of fans through innovative digital platforms. This partnership will allow the club to offer fans exclusive access to interactive challenges, mini-games, and even the opportunity to experience a match in a virtual replica of the Riyadh Air Metropolitano stadium.
Expanding Digital Space for Fans
The partnership with Guardians of the Ball marks a step forward for Atlético de Madrid as it adopts new ways to connect with fans beyond the traditional stadium experience. Through this collaboration, fans worldwide will be able to participate in virtual events, offering them a unique perspective on the game.
Óscar Mayo, Atlético's Director of Revenue and Operations, emphasizes that this initiative is a way to expand the club’s digital presence and create a more diverse and accessible offering for fans. "Football isn’t just what happens on the pitch; it’s also about the different ways fans experience the sport," says Óscar Mayo.
Guardians of the Ball - A New Dimension of Entertainment
Guardians of the Ball, known for its expertise in VR and interactive experiences in football, sees this collaboration as an opportunity to further expand within digital sports entertainment. Alan Cura, CEO of Guardians of the Ball, highlights that "The inclusion of Atlético de Madrid in our virtual world supports our mission to connect clubs and their fans worldwide through modern digital entertainment."
This new partnership will allow Atlético fans to engage with the club in innovative ways and increase the accessibility of football excitement virtually, no matter where fans are located. With Guardians of the Ball’s involvement, Atlético de Madrid is exploring new digital avenues for connecting with its fans and meeting the needs of today’s football audience.
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