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FC Bayern Munich and Bitpanda Seal Partnership Deal.

Roger Hampel


FC Bayern Bitpanda
FC Bayern Bitpanda

FOT: FC Bayern


FC Bayern Munich has announced a multi-year cooperation with Bitpanda, an Austrian fintech company. This partnership marks a significant union in the world of sports and cryptocurrency, with Bitpanda set to debut as the new Platinum Partner and the Official Crypto Trading Partner of FC Bayern. Fans will witness this collaboration come to life at the Allianz Arena during the season opener against TSG Hoffenheim on January 12, 2024, and in all subsequent home games of the Munich-based club.


Jan-Christian Dreesen, the Board Chairman of FC Bayern Munich, expressed enthusiasm about the partnership: “Bitpanda stands for quality and a long-term perspective. Furthermore, like FC Bayern, Bitpanda is a market leader in its field. Together, we aim to achieve our future goals.”


Andreas Jung, the Marketing Board of FC Bayern Munich, highlighted the synergy between the two brands: “Bitpanda aligns perfectly with FC Bayern’s high standards. Here, two powerful brands come together, both setting benchmarks in their respective fields.”


Eric Demuth, CEO of Bitpanda, emphasized the shared values and ambitions: “Bayern Munich and Bitpanda are united by a strong winning mentality and the commitment to improving every day. For us, these shared values lay the foundation for a long-term partnership.”


Lukas Enzersberger-Konrad, Deputy CEO of Bitpanda, also remarked on the complementary nature of this alliance: “Bayern Munich is the record champion. Bitpanda is a market leader in Europe. Both coming together in a partnership is a perfect fit!”


This collaboration between FC Bayern Munich and Bitpanda exemplifies a growing trend in sports: the merging of traditional athletic prowess with cutting-edge digital technology. The union is poised not only to enhance the fan experience but also to forge new paths in the realms of sports marketing and digital finance. As this partnership unfolds, it will be intriguing to see how the blend of sports legacy and innovative fintech reshapes the landscape of sports sponsorships and fan engagement.

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