FC Barcelona and Spotify have teamed up once again to promote musical creativity on the football pitch. This time, the club's shirt will feature the logo of ROSALÍA's latest album, MOTOMAMI, during the upcoming Clásico match against Real Madrid on March 19. The women's team will also don the logo during their game against Real Madrid on March 25 at the Estadi Johan Cruyff.
This partnership between FC Barcelona and Spotify aims to offer new and innovative experiences to football fans, while also using music to reach new audiences. As part of the deal, the most popular subscription-based audio streaming service in the world is transferring its special place on the Barça shirt to promote the album. This provides a global platform for artists to connect with their fans worldwide and offers a unique way to celebrate the one-year anniversary of MOTOMAMI's release.
MOTOMAMI was met with international critical acclaim and named Best Latin Rock or Alternative Album at the 65th Grammy Awards. The album features popular tracks such as "Despechá," "La fama," "Saoko," and "Bizcochito," which has become an anthem for the younger generation and has been played several hundred million times on Spotify.
ROSALÍA, the internationally renowned Catalan singer, was the top-streamed artist born in Spanish territory worldwide on Spotify in 2022. Plays of her songs on the service increased by 110% year over year, and she was the most played female artist in the city of Barcelona.
"The first is one for which just 1899 units are being produced, with the MOTOMAMI logo on the front and ROSALÍA’s name on the back together with the number 1, thus honouring this first anniversary. These garments costs 399.99 € and they will be available in men’s and women’s versions from Wednesday 15 March from the Barça Stores at Spotify Camp Nou, Madrid and T1 at Barcelona Airport, and also via the club’s e-commerce service."
- FC Barcelona
FC Barcelona's Vice President of Marketing Area, Juli Guiu, expressed excitement over the partnership, stating, "Seeing such a renowned artist as ROSALÍA on the beloved Barça jersey is a wonderful surprise for our fans around the world. Music and football form a special partnership with a long future ahead of them, and we are happy to add another chapter to the story alongside the world's most popular music streaming platform, Spotify."
Meanwhile, Marc Hazan, Spotify's VP Partnerships, said, "We're honored to give up our space on the FC Barcelona shirt to celebrate ROSALÍA - the most streamed Spanish artist on Spotify in 2022. It's a chance to continue the celebration of our unique partnership with FC Barcelona".
Based on source: FC Barcelona
https://www.fcbarcelona.com/en/club/news/3110289/barca-to-wear-logo-of-rosalias-motomami-album-on-shirt-for-sundays-clasico
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