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E.ON and The FA Team Up for a Greener Future in Grassroots Football.

Roger Hampel


FOT: Sportfive UK

The Football Association (The FA) and energy giant E.ON have announced a groundbreaking partnership, setting a new standard for sustainability in sports. Brokered by the global sports marketing agency SPORTFIVE, this collaboration aims to catalyze a significant shift towards environmental stewardship within the grassroots football community.

This innovative partnership is designed to empower grassroots football clubs across the UK, helping them to embrace sustainability, reduce energy costs, and foster a greener, more eco-friendly approach to the sport. By leveraging the widespread appeal and community spirit of grassroots football, The FA and E.ON are poised to make a lasting impact on the environmental landscape of British sports.

A Catalyst for Change

At the heart of this partnership is the launch of a bespoke decarbonisation programme, meticulously crafted to meet the unique needs of grassroots football clubs. This initiative will provide clubs with the necessary tools, knowledge, and financial support to transition towards more sustainable practices. Clubs will be invited to apply for a range of support services, including:

  • Bespoke Energy Saving Advice: Tailored consultations to help clubs identify and implement energy-saving measures.

  • Energy-Saving Kit Packs: Practical tools and resources to facilitate immediate energy efficiency improvements.

  • Educational Resources: Information and training materials to educate club members and the wider community about sustainability in sports.

  • Investment in Sustainable Solutions: Financial support for selected clubs to upgrade their facilities with sustainable energy technologies.

United for Sustainability E.ON The FA

The collaboration between The FA and E.ON is more than a partnership; it's a union of two influential organizations committed to leveraging their collective reach and resources for the greater good. Carl Woodman, President Global Sales & Managing Director UK at SPORTFIVE, emphasized the potential of this partnership to inspire communities and drive meaningful change for years to come.

Mark Bullingham, FA Chief Executive, and Chris Norbury, Chief Executive of E.ON UK, both expressed their excitement about the initiative. They highlighted the dual benefits of environmental impact and cost savings for clubs, underscoring the alignment of sustainability with the core values of both organizations.

A Vision for the Future

The initiative is a testament to the power of collaboration in addressing the pressing challenges of our time. By focusing on grassroots football—a cornerstone of communities across the UK—The FA and E.ON are setting a precedent for how sports organizations can contribute to the fight against climate change and promote a more sustainable future.

As the partnership unfolds, grassroots clubs will gain access to a wealth of resources and support, marking the beginning of a transformative journey towards sustainability. This collaboration not only highlights the role of sports in environmental stewardship but also reinforces the idea that small actions, when multiplied across a network of community organizations, can lead to significant impacts.

The Road Ahead

With further details about the support programme set to be announced, grassroots football clubs have much to look forward to. This partnership is a beacon of hope, illustrating the potential for sport to serve as a catalyst for positive change. As clubs begin to implement these sustainability measures, they will not only reduce their environmental footprint but also inspire their members and surrounding communities to adopt more eco-friendly practices.


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