Roger Hampel
The Confédération Africaine de Football (CAF) and telecommunications giant Orange have once again joined forces, renewing a partnership that has been pivotal in advancing football, equality, and inclusion across Africa. This collaboration, which dates back to 2008, has played a significant role in developing the beautiful game on the continent, with a renewed focus on leveraging technology for inclusivity and connectivity.
A Strong History with a Bright Future
Orange's role as CAF's exclusive telecommunications partner has been a cornerstone of African football for over a decade. The renewal of this partnership heralds exciting times for African football, encompassing key tournaments like the TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023, the TotalEnergies Women’s Africa Cup of Nations Morocco 2024, and the CAF Africa Cup of Nations Morocco 2025.
Reinventing the Partnership
In this new phase, Orange is set to enhance its commitments towards delivering unparalleled connectivity, promoting equality, and fostering inclusivity. This strategy aligns with Orange’s broader goal to harness the unifying power of sport in connecting fans and customers not just in Africa but also in the Middle East. The partnership will focus on three critical areas:
Inclusion: Utilizing the expansive network of Orange Digital Centers, the partnership will focus on engaging and educating young people. Tailored programs will be developed in collaboration with CAF to aid young players in honing their digital skills, including innovative approaches like using football content to teach coding.
Orange Tous Connectés: This initiative aims to ensure seamless service and connectivity for Orange customers, enabling them to fully engage with and enjoy their favorite sport.
Leadership Voices
CAF President Dr. Patrice Motsepe expressed enthusiasm about the continued collaboration, emphasizing the goal to elevate African football to global heights and ensure its self-sustainability. Jérôme Henique, CEO of Orange Middle East and Africa, echoed these sentiments, highlighting the company's long-term commitment to football in the region and the shared objectives of driving real change.
About Orange
Orange stands as a leading telecommunications operator globally, with a significant presence in 26 countries and a diverse customer base. The company's strategic plan, "Lead the Future," emphasizes network excellence and quality service delivery, underlining its position as a frontrunner in IT and telecommunication services.
Comments