Brentford FC Signs Four-Year Partnership with Cynergy Bank as Official Banking Partner.

Roger Hampel

Photo Credit: Brentford Football Club

Brentford Football Club has signed a four-year agreement with Cynergy Bank, naming the UK-based institution as the club’s first official banking partner. The partnership marks Cynergy’s first involvement in professional sport and reflects a broader strategy by both organizations to expand their presence and engagement across West London’s business and community sectors.

A Focus on SMEs and Local Business Engagement

Founded in 1955 and rebranded in 2018 from Bank of Cyprus UK, Cynergy Bank operates as a specialist provider of financial services for small and medium-sized enterprises (SMEs), property owners, and family-run businesses. The partnership will offer Cynergy increased visibility in a region with one of the largest SME communities in the UK. Brentford FC Cynergy Bank

While specific commercial terms have not been disclosed, the deal includes branding integration, joint community programs, and business outreach aligned with Brentford’s local network.

Statements from Both Parties Brentford FC Cynergy Bank

Fran Jones, Commercial Director at Brentford FC, commented on the agreement:

“We’re delighted to welcome Cynergy Bank as our official banking partner. This partnership is based on shared values around innovation, performance and community.

Like Brentford, Cynergy aims to do things differently in their sector, as well as provide a more human approach to their services. We see a lot of potential where Cynergy Bank can also support west London’s thriving SME community to support growth in the region.”

Sharon Maguire, Chief Operating Officer at Cynergy Bank, added:

“We are so proud to partner with a club that shares so many values with Cynergy Bank. Brentford is agile, innovative, and they use the power of data to their advantage – something we also pride ourselves on.

I’m excited to support not only the men's team but also the women's team. At Cynergy Bank we’re passionate about supporting equality and diversity in everything we do, and I’m excited to champion the incredible talent and potential within women's sports.”

Brand Visibility and Community Programming

As part of the agreement, Cynergy Bank’s branding will appear across Brentford’s stadium assets, digital platforms, and within business and fan-facing activations. The bank is also expected to participate in programs run by Brentford FC Community Sports Trust, with a focus on financial education and local enterprise support.

The collaboration includes both men’s and women’s teams, reflecting a growing trend of gender-inclusive sponsorship models in professional football.

Context Within Brentford’s Commercial Strategy

Brentford has continued to develop its partnership portfolio in recent seasons, with a focus on industry-aligned, values-driven brands. The addition of a banking partner fills a previously unoccupied commercial category and provides further support for the club’s off-pitch operations, particularly in its engagement with regional businesses and institutions.