Roger Hampel
Booking.com has reaffirmed its commitment to European football by renewing its sponsorship with UEFA for both the men's and women's European Championships.
Booking.com UEFA
A Continuation of a Fruitful Partnership
This extension of partnership with UEFA sees Booking.com becoming a pivotal commercial partner for the upcoming men's Euro 2024, set to be held in Germany, and the women’s Euro in Switzerland in 2025. Booking.com's involvement in these high-profile tournaments demonstrates its ongoing dedication to supporting and enhancing the global football experience.
Enhanced Fan Experience
Booking.com's sponsorship includes a significant digital and on-site presence. Fans can expect tailored and exclusive programs throughout all 51 matches of Euro 2024 and the 31 games of Women's Euro 2025. This approach underscores Booking.com's commitment to enhancing the fan experience, offering unique travel and accommodation solutions tailored to the needs of football enthusiasts.
Booking.com UEFA
Previous Successes and Global Reach
The company's history with UEFA is marked by successful sponsorships, including the pan-continental men’s Euro 2020 and the Women’s Euro 2021 in England. As the official accommodation and attractions booking partner for UEFA national team competitions from 2018 to 2022, Booking.com has significantly enhanced the travel experiences for fans across the globe.
Booking.com UEFA
A Prestigious Lineup of Sponsors
Joining forces with other global brands like Adidas, Coca-Cola, and Lidl, Booking.com takes its place among the official global sponsors for Euro 2024. This collaboration not only elevates Booking.com's brand but also aligns it with UEFA's vision of creating unforgettable football experiences.
For Women’s Euro 2025, the sponsorship lineup includes prominent brands such as Amazon, Heineken, and Visa, showcasing the growing commercial appeal and importance of women's football on the global stage.
National Sponsors and Local Impact
Euro 2024 will also see the involvement of national sponsors like Deutsche Telekom and Deutsche Bahn, highlighting the tournament's local economic and cultural impact in Germany.
A Commitment to Enhancing Football Journeys
Guy-Laurent Epstein, UEFA's marketing director, expresses enthusiasm for the renewed partnership, emphasizing Booking.com's role in enriching the football journey for fans. With their expertise in travel and accommodation, Booking.com is uniquely positioned to provide fans with seamless experiences as they follow their teams across Europe.
Beyond UEFA: A Global Football Sponsor
Booking.com's commitment to football extends beyond UEFA, as evidenced by their partnership with the FIFA Women’s World Cup in Australia and New Zealand, further cementing their status as a key player in the global sports sponsorship arena.
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