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Atlético de Madrid, LEGENDS, and LaLiga Team Up for a Revolutionary Football Experience in Riyadh.

Roger Hampel


Atlético de Madrid Riyadh
Atlético de Madrid Riyadh

Atlético de Madrid, in a pioneering collaboration with LEGENDS and LaLiga, is set to transform the football experience in Riyadh with an immersive event at the LEGENDS museum. Running from January 5th to January 14th, 2024, this activation is not just an event but a landmark in football fandom.

Located within Boulevard City, Riyadh's premier entertainment hub, the LEGENDS museum is a 2,500m² state-of-the-art space dedicated to football. It houses an extensive collection of memorabilia and artifacts from legendary players around the globe. The highlight of the museum is its interactive and high-tech features, designed to bring fans closer to the game's rich history and excitement.


The Atlético de Madrid activation stands out with its innovative Virtual Reality (VR) experience. Fans have a unique opportunity to virtually step into the shoes of their favorite Atlético players, reliving key moments from the club's recent matches. This immersive VR journey promises to be a game-changer in how fans connect with football, offering an unprecedented level of engagement.


But the experience doesn't stop at VR. Fans can also participate in interactive exhibits and have the chance to send personalized messages of support to Atlético de Madrid players. This initiative creates a tangible connection between the team and its passionate fanbase in Riyadh, enhancing the bond between players and supporters.


Exciting prizes, including exclusive merchandise and other unique rewards, await those who partake in these engaging activities. These interactive sessions are not only fun but also an opportunity to celebrate and share one's love for the game.


The same ticket to the LEGENDS museum offers access to this entire football extravaganza. Fans can immerse themselves not only in the world of Atlético de Madrid but also explore the broader football experience curated by LEGENDS.


Atlético de Madrid's decision to collaborate with LEGENDS and LaLiga for this immersive football experience is a strategic move. Timed with the team's visit to Riyadh, it underscores the club's commitment to connecting with its large and enthusiastic fanbase in Saudi Arabia. This event is more than just an activation; it's a testament to Atlético de Madrid's dedication to its fans and a celebration of football's universal appeal.


For football enthusiasts in Riyadh, this event promises to be an unforgettable journey into the heart of the beautiful game, offering an intimate, interactive, and truly immersive football experience.

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