Atlético de Madrid and LG Electronics Unveil Revolutionary LED Roof Project.

Roger Hampel

LG Electronics has become the latest addition to the Atlético de Madrid family. This collaboration promises to revolutionize the fan experience at the Cívitas Metropolitano with state-of-the-art LED technology. The agreement, announced on July 17, 2024, marks a significant milestone in both entities' commitment to innovation and excellence in sports entertainment.

Cutting-Edge LED Technology

LG Electronics is set to develop and install an innovative LED display on the roof of the Cívitas Metropolitano, making it one of the most technologically advanced sports venues globally. This project will feature a unique elliptical LED support integrated into the stadium's oval and trapezoidal roof structure. This design will not only enhance the stadium's aesthetic appeal but also create a captivating 360-degree visual experience for fans.

Enhancing the Fan Experience Atlético de Madrid LG

The installation will include bespoke, high-performance screens both inside and outside the stadium, effectively doubling the current LED coverage. This enhancement will provide fans with an unparalleled audiovisual experience, ensuring that every moment of the game and other events held at the stadium are captured in stunning detail.

Statements from Leadership

Jaime de Jaraíz, CEO of LG España, expressed his excitement about the partnership: "It’s an honour for LG to collaborate with Club Atlético de Madrid on this exciting project, the most ambitious we’ve developed in the sports domain. Our LED technology, combined with our personalized design and meticulous attention to detail, will transform every visit to the stadium into an unforgettable experience, reflecting our motto ‘Life’s Good’.”

Óscar Mayo, Atlético de Madrid's General Director of Revenue and Operations, emphasized the importance of this collaboration: “LG is the ideal partner to enhance the audiovisual experience for every spectator at the Cívitas Metropolitano. This new development will position our stadium and future Ciudad del Deporte projects as technological leaders in fan service.”

Shared Values and Vision

This partnership underscores the shared values of Atlético de Madrid and LG Electronics, highlighting a mutual dedication to overcoming challenges and achieving excellence. The cooperation not only strengthens LG's technological presence but also enhances the overall fan experience, aligning with both parties' ethos of continuous innovation.

Looking Ahead

The installation of the new LED technology is set to commence shortly, with completion expected ahead of the next football season. Fans and visitors can look forward to a transformed stadium experience, marked by vibrant visuals and cutting-edge technology.

Source/Credit: Atletico Madrid