Roger Hampel
FOT: Athens Kallithea FC
Athens Kallithea FC is making waves not just on the football pitch but also in the world of fashion and art. Recently unveiling their 23/24 shirt collection, there's a familiar touch of luxury, artistry, and elegance reminiscent of Italy's Venezia FC. This similarity isn't coincidental; it's the vision of Ted Philipakos.
Blending Football and Art
Kallithea's shirts aren't just any regular football kits. They're designed with deep navy and crisp white, echoing the classic nineties football aesthetics. This collection stands out, particularly with the ΕΜΣΤ wordmark of the National Museum of Contemporary Art Athens displayed prominently. This partnership marks a pioneering collaboration between a professional football club and an arts institution. It speaks of the club's desire to be more than just a sports entity; it aims to be a symbol of culture, elegance, and heritage. Athens Kallithea FC's New Shirt Collection: The Greek Venezia FC.
FOT: Athens Kallithea FC
Ted Philipakos: The Architect Behind the Vision
The mastermind behind this innovative approach is none other than Ted Philipakos, who once brought Venezia FC into the spotlight with its stylish kits and evocative editorials. Philipakos' transition from Venice to Athens carries forward a legacy of blending football with art, architecture, and fashion.
Speaking about his motivation, Philipakos mentioned his childhood connection to football, especially the ‘90s era that influenced his perspective on the sport. His association with Venezia FC displayed a knack for pushing smaller clubs into the limelight, helping them showcase their unique identity against footballing giants.
His goals for Athens Kallithea FC aren't just limited to aesthetics. Since leading the club's acquisition in 2021, they've ascended from mid-table obscurity to clinching second place in the league. While aiming for UEFA Competitions is on the horizon, Philipakos is also looking to reposition football in Greece, tapping into its rich heritage and passionate supporter base.
A New Dawn for Greek Football
With a stadium located in the heart of Athens, close to iconic landmarks like the Acropolis, the club reflects the city's vibrant culture. The anti-fascist and anti-racist graffiti surrounding the stadium provide a glimpse into the socio-political fabric of Kallithea, a traditional Athenian neighborhood.
Philipakos' endeavors go beyond just achieving football success. He aims to influence the broader football culture in Greece, turning Athens Kallithea FC into a club that resonates with fans globally. The journey is just starting, but with its ambitious projects and the association with institutions like ΕΜΣΤ, it's evident that this club is set to make an indelible mark in football history.
FOT: Athens Kallithea FC
The collection is available exclusively on shop.akfc66.gr with the exception of limited quantities that will be available soon at the ΕΜΣΤ museum shop.
Sources: Athens Kallithea FC, Ted Philipakos via LinkedIn, HighSnobiety
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