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Aston Villa Announces New Principal Partnership with Betano.

Roger Hampel


Aston Villa Betano
Aston Villa Betano

Aston Villa Football Club has entered into a significant partnership with Kaizen Gaming's premium brand, Betano. This long-term collaboration designates Betano as the club's new principal and front-of-shirt partner starting with the 2024-25 season.


This announcement comes on the heels of Betano's recent entry into the UK market and their sponsorships of major football events like UEFA EURO 2024 and CONMEBOL Copa America 2024.


Strategic Impact of the Partnership


Chris Heck, President of Business Operations at Aston Villa, expressed enthusiasm about the partnership, highlighting that Betano’s commitment to innovation, customer satisfaction, and responsible gaming aligns perfectly with the club's values. This partnership is not just about brand visibility but also about shared goals and values, aiming for success both on and off the field.


George Daskalakis, Co-Founder and CEO of Kaizen Gaming, also remarked on the synergy between the two organizations. He pointed out Aston Villa's impressive history and current performance, noting that their trajectory in the Premier League and European football mirrors Betano’s growth and achievements in the gaming industry.


Community and Corporate Responsibility


The partnership is set to enhance Aston Villa’s community initiatives, with Betano committed to contributing positively to local societies. This involves joint Corporate Responsibility initiatives that promote inclusivity, improve healthcare, and raise awareness about important social issues, further enriching the club’s impact in its local community.


About Kaizen Gaming and Betano


Kaizen Gaming stands as one of the leading GameTech operators globally, recognized for its commitment to providing a top-tier customer experience in a responsible manner. The company has won multiple awards for its innovative approaches in the gaming industry and is expanding its footprint across Europe, Latin America, Africa, and North America.


This partnership represents a strategic alignment with a partner that shares their vision for excellence and community engagement, setting the stage for a dynamic future for both entities in their respective fields.

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