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AS Monaco and Bang & Olufsen Celebrate Extended Partnership Through 2026.

Roger Hampel

AS Monaco Bang & Olufsen
AS Monaco Bang & Olufsen

Bang & Olufsen, the renowned Danish luxury audio brand, has officially extended its partnership with AS Monaco, continuing to enhance the "Sound of Monaco" for the Monegasque club and its fans until 2026. This extension builds on a successful collaboration, enriching both the auditory and visual experiences at AS Monaco matches and events.


A Commitment to Excellence and Visibility


The partnership, which sees the Bang & Olufsen logo featured on the upper back of the Monegasque players’ jerseys, ensures the brand's continued visibility in France's Ligue 1 and beyond. This strategic placement not only underscores Bang & Olufsen’s commitment to excellence in the audio-visual arena but also enhances its association with high-performance sports.


Thibaut Chatelard, AS Monaco’s Marketing & Revenue Director, expressed satisfaction with the ongoing collaboration: "After this first year of fruitful collaboration, it was natural to continue the adventure together. We are delighted to see Bang & Olufsen’s long-term commitment to us, especially as we approach the centenary of the club."


Celebrating a Century of Heritage and Innovation


The extension of this partnership is particularly significant as both AS Monaco and Bang & Olufsen approach their 100th anniversaries. These milestone events offer unique marketing and engagement opportunities, celebrating a century of heritage and innovation.


Elen Barnes, Acting Chief Marketing Officer at Bang & Olufsen, noted the pleasure of working with AS Monaco and the excitement for future collaborations. "In this period as partners, both AS Monaco and Bang & Olufsen will celebrate their 100th year anniversaries, making it a very special and unique time for both brands," said Barnes.


Enhancing Fan Experience and Brand Visibility


Beyond logo placement, Bang & Olufsen will continue to benefit from significant visibility at the Stade Louis-II, within the club’s official signage, and across various communication platforms. This visibility is complemented by the production of exclusive content developed in collaboration with AS Monaco, particularly enhancing the experience offered in the club’s VIP areas.


The synergy between Bang & Olufsen’s commitment to acoustic excellence and AS Monaco’s sporting achievements creates a powerful narrative that resonates with fans and customers alike, ensuring a dynamic and engaging partnership.


About Bang & Olufsen


Founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen, Bang & Olufsen has been at the forefront of audio technology for nearly a century. Known for its beautiful sound, timeless design, and unrivaled craftsmanship, Bang & Olufsen continues to push the boundaries of audio and visual innovation. The brand's products are sold worldwide, maintaining a strong presence in over 70 markets and are celebrated for their unique combination of style, performance, and advanced technology.


Source: AS Monaco

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