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Arsenal partners with ZC Rubber.

Roger Hampel

Arsenal ZC Rubber
Arsenal ZC Rubber

Arsenal Football Club has recently announced an exciting global partnership with ZC Rubber, China's leading tyre manufacturer. This alliance marks a significant step for both entities in their respective industries, setting the stage for a dynamic collaboration.

ZC Rubber, officially known as Zhongce Rubber Group Co., Ltd., has become Arsenal's Official Global Tyre Partner. This strategic partnership is more than just a branding exercise; it represents a fusion of two powerhouses in their fields. ZC Rubber, with its headquarters in Hangzhou, China, stands tall as the number one tyre manufacturer in the country and ranks among the top 10 globally. Their product range is vast, catering to a wide array of vehicles including passenger cars, trucks, buses, and off-road vehicles, as well as bicycles, motorcycles, and ATVs. With a distribution network spanning over 200 countries, ZC Rubber is a global behemoth serving billions of consumers worldwide.

The partnership will see ZC Rubber gaining a significant marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games held at the Emirates Stadium. This move is strategically aimed at supporting ZC Rubber's ambition to capture new audiences on a global scale, leveraging Arsenal's massive fan base and global reach.

Arsenal's Chief Commercial Officer, Juliet Slot, expressed her enthusiasm about the partnership. "We're thrilled to welcome ZC Rubber into the Arsenal family. This partnership is a testament to our growing appeal as a global sports brand," she stated. The alliance with ZC Rubber adds to a series of recent partnerships and key renewals for Arsenal, including their front-of-shirt sponsorship with Emirates.

On the other side, Henry Shen, Vice President of ZC Rubber, shared his excitement about this venture. "Partnering with Arsenal is a landmark moment for us," Shen commented. He emphasized that this collaboration is not just about brand visibility but also about engaging with consumers and partners worldwide through various initiatives like field ads, social media campaigns, and player interactive events.

This partnership aims to bolster ZC Rubber's brand awareness globally, highlighting their commitment to delivering premium products that emphasize safety, value, and performance.

Source: Arsenal FC


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