Roger Hampel
Photo Credit: Ajax
As AFC Ajax kicks off the 2024-25 season, the club is embracing a fresh start and a renewed focus on unity, excellence, and achievement. With a storied history and a vision for a bright future, Ajax is poised to make waves both on and off the pitch. Now, in partnership with Atelier Munro, the club is reinforcing these ideals with an elevated approach to formal wear, making a statement that goes beyond fashion and speaks to the club's commitment to confidence, style, and professionalism. This partnership is set to continue until at least 2027, with Atelier Munro proudly stepping in as Ajax’s Official Formal Wear Supplier.
A Vision of Confidence and Character AFC Ajax Atelier Munro
The partnership between Ajax and Atelier Munro is built on shared values. Both organizations understand that how one presents themselves plays a crucial role in building self-assurance and exuding excellence. For Ajax players, coaches, staff, and executives, looking sharp isn’t just about appearances; it’s about instilling a sense of unity and readiness to perform at their best. AFC Ajax Atelier Munro
As part of this new collaboration, Ajax players from both the men’s and women’s teams will don Atelier Munro’s formal wear for select occasions. The collection combines timeless elegance with versatile styling options, providing a cohesive look that still allows each team member to express their unique style. The classic midnight blue color serves as the foundation for the collection, featuring custom-tailored suits, lightweight options, knitwear, and handcrafted footwear – all meticulously designed to complement Ajax’s identity.
Ajax’s Signature Style, Made-to-Measure
Atelier Munro's dedication to quality and craftsmanship shines through every detail of this custom-made collection. Each suit is marked by a distinctive Ajax patch – featuring silver embroidery for players and board members and a sleek, subtle blue for other club members. The attention to detail extends to every piece in the collection, including shoes and accessories, which are made to measure to ensure a flawless fit for each individual.
The inclusion of mix-and-match pieces allows the Ajax family to adapt their look for various occasions, whether it’s a formal event, a club appearance, or team travel. Custom-tailored vests, crisp white shirts, and soft knitwear add depth to the collection, giving each individual the freedom to wear their formal attire in a way that resonates with their personal style.
Capturing the Spirit of Ajax Through a Striking Campaign
To celebrate this partnership, Ajax and Atelier Munro have launched a stunning campaign that captures the spirit of the club and its players. The photoshoot took place at the heart of Ajax’s world – the legendary Johan Cruijff ArenA and the renowned training complex, “De Toekomst.” These iconic locations are more than just backdrops; they’re where Ajax players hone their skills, strategize, and prepare to take on new challenges.
By showcasing the players in their custom formal wear within these familiar spaces, the campaign emphasizes a seamless blend of tradition and modernity, as well as the club’s enduring pride and commitment to excellence.
Atelier Munro and Ajax: A Future of Excellence
This partnership marks the beginning of a new chapter for AFC Ajax, one defined by sophistication and collaboration. As the club continues its journey towards greatness, Atelier Munro’s role as the Official Formal Wear Supplier adds a touch of elegance that aligns perfectly with Ajax’s ambitions. Each tailored piece serves as a reminder of the club’s deep-rooted values and shared vision.
Comments