AC Milan Renews Premium Automotive Partnership with BMW Italy.

Roger Hampel

Photo: AC Milan

AC Milan has officially renewed its partnership with BMW Italy, extending a relationship that began in 2021 and reinforcing the German automotive brand’s position as Premium Partner and Official Automotive Partner of the Rossoneri.

The renewed agreement reaffirms a shared commitment to innovation, excellence, and sustainability—values that have underpinned the collaboration between the two globally recognized brands.

A Partnership Rooted in Shared Vision AC Milan BMW

The collaboration between AC Milan and BMW is positioned not only as a sponsorship, but as a strategic alliance. Both organizations emphasize community engagement, ESG initiatives, and long-term brand positioning, beyond typical automotive or football sponsorship parameters.

“It’s about building a shared vision, inspiring others, and creating value at the intersection of different worlds,” said Maikel Oettle, Chief Commercial Officer at AC Milan. “Together, we will continue to inspire new generations and make a tangible, positive impact on society.”

ESG and Co-Branded Initiatives

Throughout their partnership, the two companies have jointly supported a series of ESG-aligned projects, such as BMW’s +Diversity campaign and the BMW in Tour project. These initiatives align closely with AC Milan’s broader sustainability and social impact strategy.

BMW Italy has also leveraged its House of BMW in Milan as a hub for events and brand activations connected to football and automotive innovation.

“Our ambition was to go beyond the technical aspects of a traditional partnership,” said Massimiliano Di Silvestre, President and CEO of BMW Italy. “Four years later, we’ve brought our communities together and collaborated across all communication platforms.”

Long-Term Commercial Value

For AC Milan, the continued relationship with BMW is emblematic of its premium brand positioning. The club has increasingly aligned with lifestyle, fashion, and innovation-focused partners as part of its off-pitch commercial strategy.

The extension of this partnership comes during a strong commercial period for AC Milan, following recent collaborations with brands in fashion, mobility, and digital sectors. For BMW, aligning with one of the world’s most visible football clubs continues to offer access to a global, emotionally engaged audience.